Thesis: Therefore, the claims made by Burger King that the Whopper is stronger than friendship are false, and I will argue that the Whopper is not stronger than friendship because it is unhealthy and that the manly "flame-broiled" Whopper is not real, moreover the manipulating ad is invading the private space of young adults' social network. Body Paragraph: The advertisement does not say that the “stronger than friendship” Whopper is unhealthy, but it should. Often the amount of calories in a favorite fast food item is not cared about but wow! On the Burger King website, it is stated that the Whopper contains 670 calories, 11g saturated fat, 75 mg cholesterol, 11g sugar, 51g carbs, 40g fat, 1g trans-fat, 28g protein, and 980mg sodium! In another case study called, Burger King Case Study Targeting the Superfan as a Means of Retaining Growth in the Fast Food Market, Datamonitor, a company that explores business practices and a variety of disciplines and business sectors, expresses the aim the Burger King Company has towards the Superfan, its controversial marketing campaings, and its lack of care for health issues of the food they sell. Datamonitor, found out “that BK’s Whopper has the highest number of calories of a burger from three leading burger chains, with 670 calories, compared to 560 calories for a Big Mac and 440 calories for a single burger at Wendy’s.” The Whopper is the highest in calories, and the BK Company does not seem to see this as important because they do not state it in their advertisement, yet they claim that this unhealthy Whopper is stronger than friendship? The BK Company believes that “taste is the primary selling angle, [and] the health of the burgers is perceived as less important.” (Datamonitor) The BK Company is not concerned with the health or untrue statements of their advertising because they just want to sell their product and they have no limits. As mentioned above, the BK Company is now branching out their advertisements to social networks because that is where their Superfan customer, an 18-35 year old male who enjoys fast food, will be most easily targeted and manipulated.
FAST FOOD ADVERTISEMENT INVESTIGATIONS
Tuesday, April 5, 2011
Burger King: Friendship or Food?
Thesis: Therefore, the claims made by Burger King that the Whopper is stronger than friendship are false, and I will argue that the Whopper is not stronger than friendship because it is unhealthy and that the manly "flame-broiled" Whopper is not real, moreover the manipulating ad is invading the private space of young adults' social network. Body Paragraph: The advertisement does not say that the “stronger than friendship” Whopper is unhealthy, but it should. Often the amount of calories in a favorite fast food item is not cared about but wow! On the Burger King website, it is stated that the Whopper contains 670 calories, 11g saturated fat, 75 mg cholesterol, 11g sugar, 51g carbs, 40g fat, 1g trans-fat, 28g protein, and 980mg sodium! In another case study called, Burger King Case Study Targeting the Superfan as a Means of Retaining Growth in the Fast Food Market, Datamonitor, a company that explores business practices and a variety of disciplines and business sectors, expresses the aim the Burger King Company has towards the Superfan, its controversial marketing campaings, and its lack of care for health issues of the food they sell. Datamonitor, found out “that BK’s Whopper has the highest number of calories of a burger from three leading burger chains, with 670 calories, compared to 560 calories for a Big Mac and 440 calories for a single burger at Wendy’s.” The Whopper is the highest in calories, and the BK Company does not seem to see this as important because they do not state it in their advertisement, yet they claim that this unhealthy Whopper is stronger than friendship? The BK Company believes that “taste is the primary selling angle, [and] the health of the burgers is perceived as less important.” (Datamonitor) The BK Company is not concerned with the health or untrue statements of their advertising because they just want to sell their product and they have no limits. As mentioned above, the BK Company is now branching out their advertisements to social networks because that is where their Superfan customer, an 18-35 year old male who enjoys fast food, will be most easily targeted and manipulated.
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I liked that you put some nutritional facts in your paragraph as well. Those facts give a firm basis for what you are saying. Also your comparisons gave me a lot more insight into just how bad the burgers are.
ReplyDeleteThe usage of nutritional facts is outstanding, this is something that many fast food places are not proud of and do not generally have them in their establishment. I also agree strongly with you that large companys don't care about healthy, only about selling. I also like how you talk ab out the social network.
ReplyDeleteI like the nutritional facts in you paragraph it really backed up your argument. Also I agree with you that fast food companies are only interested in their company no health problems. This blog made me rethink about eating at Burger King.
ReplyDeleteI haven’t any word to appreciate this post.....Really i am impressed from this post..the person who create this post it was a great human..thanks for shared this with us.
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